Analytics

EyeTraffic Media’s analytics experts do more than simply report online metrics. We work with clients to identify which Key Performance Indicators (KPIs) they should focus on and measure to determine which campaign enhancements are most likely to produce their desired outcomes. EyeTraffic Media’s flexible approach to collecting, measuring, and interpreting data via multiple site analytic tools provides our clients with a competitive advantage which is difficult to imitate.  We use numerous tools to optimize the effectiveness of campaign initiatives and to maximize the ROI of a client’s marketing mix, including:  LYRIS Analytics, Omniture Site Catalyst, Radian 6, Compete.com, WebTrends and Google Analytics.