UNICEF sought to engage its existing subscribers in a fundraising campaign through online viral marketing. The UNICEF program was started with an initial group of only 2,000 people from the organizationâ€™s email list.
EyeTraffic created an email campaign to UNICEFâ€™s database inviting users to encourage friends to sign up for UNICEFâ€™s email newsletter. Users were incentivized to share the email with their friends with a $5 donation in the userâ€™s name for every new subscriber they referred. EyeTrafficâ€™s JumpReachâ„¢ viral marketing campaign solution enabled users to easily access their email address books in Gmail, Yahoo and other email clients, and allowed users to track how many of their friends had signed up.
- Within ten weeks, over 85,000 friend-to-friend invitations were accepted.
- More than 35,000 people subscribed to the UNICEF newsletter.
- Over 90% of registrations came purely through viral marketing.