Cynergy Systems

Challenge

Cynergy Systems is the global leader in the design and development of Rich Internet Applications specializing in Microsoft Silverlight and WPF as well as Adobe Flex and AIR. Cynergy Systems engaged the EyeTraffic team to build brand awareness and share-of-voice in key social environments, and to build a high-value online lead generation program.

Solution

EyeTraffic Media worked with key members of the Cynergy executive team to develop and implement a comprehensive social media strategy encompassing all core environments to help build brand awareness and promote company messaging. EyeTraffic also developed and launched a vital short-term and long-term SEM strategy focusing on online lead generation through paid-search (PPC) and search engine optimization (SEO). All central conversion points and website statistics were tracked and measured through the implementation of EyeTraffic’s analytics system.

Results

• Company and executive/employee social profiles were established and Cynergy has achieved a 50% share of voice across core social environments when compared with its top competitors.
• Local and international paid-search programs produced over a 4,000% ROI during the first year of execution.
• Established top SERP rankings on primary keyword search phrases across all major engines.
• Recognized over a 5,500% ROI during the first year of SEO execution.