MoMA Store
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www.momastore.org
Challenge
MoMA Store offers unique household and kitchenware items and accessories. They struggled with their share of voice online as well as offline, having only two physical store locations. The goal of the campaign was to increase sales and generate emails.
Solution
EyeTraffic identified expectations for the store’s PPC promotions during a test campaign and built the implementation plan for interactive marketing programs with objectives to maximize site traffic and ROAS (Return On Advertising Spend). Developing and implementing SEO initiatives was essential for converting site traffic into qualified customers. The PPC campaign focused on brand, category, and nameplate keyword phrases. The campaign was targeted to the New York City and Los Angeles regions and was optimized on a daily basis.
Results
- Click-through rate increased by 30%
- Cost-Per-Click (CPC) rate decreased 34%
- Sales increased by 200%
- Click-to-sale conversion increased 40%
