Pfizer´s Health Politics

Challenge

Health Politics sought a lead generation program to supplement its subscription outreach activities for their Medical Humanities Initiative: HealthPolitics.com. On average, the site was only subscribing 8-10 new users daily.

Solution

EyeTraffic Media employed E-mail & Co-registration programs to cultivate an audience of healthcare professionals interested in receiving information on public health policy and reform. Each co-registration accepted was responded to with an e-mail auto responder that confirmed with subscribers their preferred method for receive content.

Results

The Program has grown Health Politics’ subscription base for HealthPolitics.com by 600%, while maintaining peak efficiencies:

• Program averages 220 new subscribers per day
• Over 6,500 new subscribers enroll on average each month
• Less than 9% have unsubscribed since launching the program