The American University Kogod School of Business
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http://www.american.edu/kogod/
Challenge
The American University Kogod School of Business sought support in improving monthly online graduate school applications and boosting information seminar attendance by generating online registrations. Kogod also wanted to strengthen its overall online presence and awareness of all graduate curricula.
Solution
EyeTraffic launched a strategic online direct media buy campaign, focusing on top tier ad networks and social networks, to help position Kogod in front of its target audience and to stimulate information session attendance. PPC campaigns were introduced to help drive targeted traffic, while focusing on generating online applications. Finally, an SEO initiative addressed all current Kogod website issues, and positioned Kogod on premier curriculum-focused education keywords across major search engines.
Results
- Increased specific website traffic from organic search sources 42% within the first 90 days of the SEO campaign.
- Achieved a boost of 70% in information session attendance.
- Qualified student applications grew over 60% during the critical Fall enrollment period.
