Flashpoint Academy is a two-year digital media arts college that opened its doors in 2007. EyeTraffic was challenged to help Flashpoint produce new student leads to fill its inaugural enrollment goals, while establishing Flashpointâ€™s online voice.
EyeTraffic provided strategic direction on the development of a new micro site that focused on prospective student lead generation. To help drive traffic to the new micro site, EyeTraffic implemented a paid-search (PPC) program to reach both students and parents through major search engines. EyeTraffic also launched a targeted, third-party media buy with popular social networks to continue to fill the lead pool with prospective local students.
- Immediately increased monthly online prospective student leads 350%+ month-over-month.
- Generated on average over 800 new student leads per month.
- Filled enrollment for the Fall of 2007 to Flashpointâ€™s goal of 200 students.
- Doubled enrollment to over 400 by the Fall of 2008.