Flashpoint Academy

Challenge

Flashpoint Academy is a two-year digital media arts college that opened its doors in 2007. EyeTraffic was challenged to help Flashpoint produce new student leads to fill its inaugural enrollment goals, while establishing Flashpoint’s online voice.

Solution

EyeTraffic provided strategic direction on the development of a new micro site that focused on prospective student lead generation. To help drive traffic to the new micro site, EyeTraffic implemented a paid-search (PPC) program to reach both students and parents through major search engines. EyeTraffic also launched a targeted, third-party media buy with popular social networks to continue to fill the lead pool with prospective local students.

Results

• Immediately increased monthly online prospective student leads 350%+ month-over-month.
• Generated on average over 800 new student leads per month.
• Filled enrollment for the Fall of 2007 to Flashpoint’s goal of 200 students.
• Doubled enrollment to over 400 by the Fall of 2008.