Georgetown University School of Continuing Studies
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http://scs.georgetown.edu
Challenge
Georgetown University School of Continuing Studies (GUSCS) sought support in generating prospective student leads and strengthening their online presence for all continuing education programs, including new curriculum additions. GUSCS also wanted to boost attendance to their program information sessions.
Solution
EyeTraffic provided strategic direction on the development of new website components that would help drive prospective student lead conversion. SEO and PPC programs were launched to help drive targeted traffic and to position GUSCS on premier continuing education keywords across major search engines. EyeTraffic also launched targeted local media buys across online publications and journals to continue to fill the lead pool with prospective local students.
Results
- Increased online student applications over 150% month-over-month.
- Achieved information session attendance capacity for all sessions post campaign launch.
- Qualified prospective student leads through information request forms up over 250%.
- Increased website traffic from organic search sources 31% within the first 60 days of the SEO campaign.
