Vertis Communications

Challenge

Vertis Communications is a leader in providing print programs that deliver better results per marketing dollar. They sought to further differentiate their client offerings by partnering with an interactive firm that deeply understood the execution of online marketing and had the capabilities for measuring return on investment.

Solution

EyeTraffic worked with Vertis to complement their successful print programs by first creating a baseline of metrics for measuring their clients’ online retail environments. EyeTraffic devised ways to increase traffic to Vertis’ online circular, proposing differentiated offerings between print and online, and push/pull marketing programs to get information in front of prospects in search environments. EyeTraffic worked seamlessly with Vertis’ team, blending easily into existing client engagements to transition offline campaigns to online campaigns.

Results

• Vertis achieved greater results for its clients at a fraction of the cost of traditional programs.
• Vertis has engaged EyeTraffic to support several key clients, including Rack Room Shoes, Menards and Safeway.
• EyeTraffic has become part of the sales process for Vertis, providing online research for prospective client proposals.